Color Wow Dream Cocktails turn blow-drying sessions into luxe treatments by infusing vital natural ingredients into the hair to help improve the overall quality of each strand. These nutrients are activated by heat, and improve the quality and texture of the hair throughout the blow-drying process. Coconut Serum uses an infusion of 18-MEA and Coconut Oil to treat dry, dull, dehydrated and straw-like hair by bonding an outer moisture sheath to each hair strand. The result: instantly hydrated and silky hair with a glossy finish. This leave-in conditioning treatment can be applied to extremely coarse, dry curls before Color Wow Dream Coat for extra hydration.